Information technology has brought about phenomenal changes in human communication system. Today, messages are produced differently to be delivered through a host of newer media that are far richer than their traditional counterparts in format, domains, access mode and information carrying capacity. Generally referred to as multimedia products, these have become the most valued communication vehicles for sectors such as social services, commerce, industry, health care, education, governance and entertainment. Thereby, the demand for trained personnel to produce multimedia products has increased several folds. To cater to this demand, the University of Calicut has restructured the undergraduate programme in Multimedia communication under the choice based credit and semester system (CCSS).
The Bachelor of Multimedia Communication programme is designed to develop students' potential in multimedia production so as to enable them to emerge as thorough bred professionals matching the manpower needs of the fast growing multimedia industry. The programme provides well rounded education in the theory of the core as well as complementary areas and enhances the scope for practical training in the core area of multimedia productions